Do the Big Names Guarantee Better Service?
The home service industry in the United States is large and growing larger. Well over 2 million businesses in the US provide various services to homeowners, generating revenue well over half a trillion dollars annually. Many more do so for commercial properties or both residential and commercial. Likely all of us are familiar with some big names that advertise heavily as home service providers. A common way to generate a very high volume of participants is by being a matchmaker of sorts. In other words, find a vast number of local companies that are available to provide services to customers in a specified area, be the go-between, and ideally make a profit on volume while trusting that the customer and provider are both happy in the end. Clearly, there is a high level of marketing and logistics to make this work and be sustainable. There is no denying that some have figured it out.
I'm approaching this from the standpoint of what benefits or advantages there may be to seeking the numerous choices presented by some of the big names as opposed to looking for local businesses that are already known in the community. Granted, when you as a homeowner agree to have a company render services, you'll almost surely be getting a local company anyway. Is there a difference?